Industrial Context: Contemporary Context

How companies finance, distribute and exchange their products:

-Musicians make money from royalties, advances, playing live, selling merchandise, and licensing fees for their music

-Distribution companies sign deals with record labels, this gives them the right to sell that label's products. Following from that, the distributor takes a cut of income from each unit sold and then pays the label the remaining balance

How do audiences access them? (consider recent developments in technology:

-Media Players:

Due to the advancement of technology, audiences can now stream and/or download music and/or music videos on their preferred electronic devices through media players such as iTunes, Spotify or Pandora. They can either stream for free or pay a reasonable price every month for extra features or an ad-free service This new found way of accessing music is becoming more and more popular as it allows the audience to access music/music videos on demand whenever and wherever they are making a life-changing commodity.

However, it also useful to point out that many hardcore fans or older generations still consume their music through CDs, Vinyl or something similar

-TV stations:

Music videos, since they've made their first appearance, have always been broadcasted on television. Tv channels such as MTV and 4Music play both old and current music which primarily targets young adults but also teenagers. MTV has evolved and now has separate channels for different genres of music, this was done in order to make it easier for audiences watching to access more "niche" type of music/music videos.

-Internet:

The internet has now become one of the most used ways for audiences to access music videos. Most artists nowadays upload their music videos on sites such as YouTube and Vimeo whose content can be easily shared through links and other apps. That way audiences are constantly engaged. The internet has also allowed audiences to explore music/music videos from artists from different countries which would have been unthinkable many years ago as the videos would have most likely have only played on national TV.