Audience Research: Focus Group

 Focus Group

Name: Jerri Smith

Age: 17

Occupation: Student

Psychographic: Explorer

Interests: Reading, dancing, performing arts, listening to music + painting

Favourite music genre: Rock

Preferred way to listen to music: YouTube + Spotify

Favourite Artists: Clinton Kane, Mother Mother, Mindless Self Indulgence

Name: Marcel Pavlov

Age: 17

Occupation: Student

Psychographic: Reformer

Interests: Art, poetry, music (general artistic expression), writing stories

Favourite music genre: Indie, Punk Rock

Preferred way to listen to music: Apple Music

Favourite artists: They Might Be Giants, Foo Fighters, Jack White, Gorillaz

Name: Hana Wright-Laycock

Age: 17

Occupation: College Student

Psychographic: Succeder 

Interests: Discovering new music + artists, collecting aesthetic clothing (fashion)

Favourite music genre: Likes all genres of music

Preferred way to listen to music: YouTube

Favourite artists: Lauv, Twice, BTS, The 1975, Day6

Favourite artists: Lil Peep