Generic Research: Intertextuality

 Good Examples of Intertextuality

Madonna - Material Girl (1985)

https://www.youtube.com/watch?v=6p-lDYPR2P8 - Madonna Material Girl 

Use of intertextuality here - reference to the movie Gentlemen Prefer Blondes (1953), shown through the clothing and the mise-en-scene

Ariana Grande - Thank you Next 

https://www.youtube.com/watch?v=gl1aHhXnN1k - Thank you Next 

Thank you Next is FULL of intertextuality - pays homage to films like Mean Girls, Legally Blonde, Bring it On and 13 Going on 30

Planning: Pitch

My pitch is to create a music video for "Super Psycho Love" by Simon Curtis, along with an accompanying website. It will be a performance video (mainly) in the sense that it doesn't follow a narrative. The music video will have short cut scenes and a lot of playing with colour to adjust to the different moods the person delivering the song is going through (disappointment and loss just to name a few). The song itself is about unrequited/toxic love, a person dealing with internal struggle over a lover who seems to give them mixed signals - therefore fulfilling the brief (‘love song’). Since it is a performance music video, it will have expressive camerawork - different shots and angles - and the narrative will be mainly driven by the structure of the song.

The target audience for my video is ‘a primarily 16-25 year old mass market audience that expects to be emotionally engaged’, who will be able to engage with my video as the problems the narrator is having in the song are all about a very specific type of relationship problem that mostly 16-25 year olds seem to have/have gone through. They'll be able to relate to the song and therefore will feel "emotionally engaged".

I will use digital convergence by linking my website at the end of my music video, and by featuring the video on the homepage of my website – so both are accessible from each other. The website will also contain links to the fictional artist’s social media sites along with various types of merch and a section for "upcoming live performances".

Generic Research: Stop Motion Body Art

For my music video I wanted to include some elements of stop motion so I've looking at videos that show how it can be done effectively.

I like the way in this particular example is not "perfect" or completely smooth between a transition to the next, so I will try do that for myself. I also very much like how even the makeup of the model slowly materialises on the face.

Generic Research: Shadow Effect

 I find this effect very pretty and I will most likely apply it to the music video since it gives you a chance to play around with colour. I am probably going to use colours that makes the audience feel a certain away while also keeping in mind the theme of the music video aka love. Therefore, I'll most likely use colours such as red and purple which are very deep, bold colours.

I got the inspiration from The 1975 "Love It If We Made It" music video:

This video here outlines how to achieve this effect and the equipment you'd need:

Generic Research: Websites

 Taylor Swift's website very much adheres to an aesthetic and that is what I would like to do since the brief states that there has be a connection between the website and the music video and clear sense of branding through out. Taylor has a clear colour palette and her merch matches the aesthetic as well

The band Panic! At The Disco along with Taylor Swift use their album cover as the background for the initial page on their website. This is a good idea since it establishes again the artist and who they are but also keeps the audience updated. It is also a good way to add more colour and dimension to your website instead of having a box colour.

Harry Styles, on the other hand, uses clips from his recent music video as the background for his website which is also a good idea since it meets the point of the brief of including a mini video in the website. Along with this, it also makes the website feel alive and busy

The band Palaye Royale's ways of promoting themselves on other platforms like this is nice because it is easy to access and work with. This is probably how I will set it up on my website when it comes to it. It also makes it easier for the examiner. 

Cavetown uses a very specific font, again, to give a sense of branding. Something the audience can recognise