Planning: Pitch

My pitch is to create a music video for "Super Psycho Love" by Simon Curtis, along with an accompanying website. It will be a performance video (mainly) in the sense that it doesn't follow a narrative. The music video will have short cut scenes and a lot of playing with colour to adjust to the different moods the person delivering the song is going through (disappointment and loss just to name a few). The song itself is about unrequited/toxic love, a person dealing with internal struggle over a lover who seems to give them mixed signals - therefore fulfilling the brief (‘love song’). Since it is a performance music video, it will have expressive camerawork - different shots and angles - and the narrative will be mainly driven by the structure of the song.

The target audience for my video is ‘a primarily 16-25 year old mass market audience that expects to be emotionally engaged’, who will be able to engage with my video as the problems the narrator is having in the song are all about a very specific type of relationship problem that mostly 16-25 year olds seem to have/have gone through. They'll be able to relate to the song and therefore will feel "emotionally engaged".

I will use digital convergence by linking my website at the end of my music video, and by featuring the video on the homepage of my website – so both are accessible from each other. The website will also contain links to the fictional artist’s social media sites along with various types of merch and a section for "upcoming live performances".